Protecting What Makes the Destination Unique

What we did

Leake Street Arches (LSA) is one of London’s most distinctive cultural assets. We managed all marketing and communications for Leake Street Arches since 2019 on behalf of LCR. The scope includes content planning, social media, event promotion, stakeholder engagement, and digital management. Authenticity is LSA’s most valuable asset. It is not a conventional destination– and many long-time artists and visitors see it as “theirs.” Our role is to protect that perception while gently guiding the brand. We avoid overly corporate messaging, keep the tone conversational and respectful, and ensure that every campaign reflects the tunnel’s creative freedom.

Impact

•Organised events for Leake Street arches to engage the local tenants and community – including public events open to hundreds of local residents and the local community

•Built an organic following of 30,000+ across social channels.

•Delivered consistent growth in engagement and visitor numbers.

•Managed website updates, digital listings, and press coordination.

•Supported multiple activations and collaborations with tenants, artists, and brands.

•We have developed and are implementing a social media marketing strategy for LSA.