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      <image:title>News &amp; Views - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/performance-leasing-why-the-best-agents-dont-wait-for-demand</loc>
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      <image:title>News &amp; Views - Your Building Isn’t Premium If No One Knows My Name: Real Estate Lessons from my Weekend in Las Vegas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - Your Building Isn’t Premium If No One Knows My Name: Real Estate Lessons from my Weekend in Las Vegas - Make it stand out</image:title>
      <image:caption>On my way to see Cirque du Soleil</image:caption>
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      <image:title>News &amp; Views - Your Building Isn’t Premium If No One Knows My Name: Real Estate Lessons from my Weekend in Las Vegas - Make it stand out</image:title>
      <image:caption>The very weird indoor Venice, even the ceiling is fake. It's so kitch. I loved it.</image:caption>
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      <image:title>News &amp; Views - Your Building Isn’t Premium If No One Knows My Name: Real Estate Lessons from my Weekend in Las Vegas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/designing-for-humans-experience-in-innovation-and-lab-real-estate-and-why-this-conversation-matters</loc>
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    <lastmod>2026-01-21</lastmod>
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      <image:title>News &amp; Views - Designing for Humans: Experience in Innovation and Lab Real Estate (and why this conversation matters) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - Designing for Humans: Experience in Innovation and Lab Real Estate (and why this conversation matters) - Make it stand out</image:title>
      <image:caption>A photo of my actual fume hood, circa 2011 - points to anyone who can spot the funny message from a colleague at the top.</image:caption>
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      <image:title>News &amp; Views - Designing for Humans: Experience in Innovation and Lab Real Estate (and why this conversation matters) - Make it stand out</image:title>
      <image:caption>And a photo of my bench, on the rare day it was actually tidy. Oh, the memories.</image:caption>
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    <loc>https://www.real-service.com/news-views/ten-takeaways-from-ipfs-uk-property-outlook-for-2026</loc>
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    <lastmod>2026-01-14</lastmod>
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      <image:title>News &amp; Views - Ten Takeaways from IPF’s UK Property Outlook for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - Ten Takeaways from IPF’s UK Property Outlook for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - Real Estate Customer Experience Lives or Dies With the People You Train - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - Real Estate Customer Experience Lives or Dies With the People You Train - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/when-everything-starts-to-feel-fake-your-data-might-already-be-full-of-ai-imposters</loc>
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    <lastmod>2025-12-08</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/what-a-hospital-visit-taught-me-about-customer-experience</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>News &amp; Views - What a Hospital Visit Taught Me About Customer Experience - by Howard Morgan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - What a Hospital Visit Taught Me About Customer Experience - by Howard Morgan - Make it stand out</image:title>
      <image:caption>Office building journey - from process to emotional need</image:caption>
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    <loc>https://www.real-service.com/news-views/what-targets-10-4-customer-service-experiment-can-teach-real-estate-about-cx</loc>
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      <image:title>News &amp; Views - What Target's 10-4 Customer Service Experiment Can Teach Real Estate About CX - By Chenai Gondo - Make it stand out</image:title>
      <image:caption>CREDIT: REDDIT</image:caption>
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      <image:title>News &amp; Views - What Target's 10-4 Customer Service Experiment Can Teach Real Estate About CX - By Chenai Gondo - Make it stand out</image:title>
      <image:caption>CREDIT: Disney Experiences</image:caption>
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    <loc>https://www.real-service.com/news-views/5-things-the-launch-of-broadgate-central-got-right-about-customer-experience-destination-marketing-amp-social-engagement</loc>
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      <image:title>News &amp; Views - 5 Things the Launch of Broadgate Central Got Right About Customer Experience, Destination Marketing &amp;amp; Social Engagement - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - 5 Things the Launch of Broadgate Central Got Right About Customer Experience, Destination Marketing &amp;amp; Social Engagement - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News &amp; Views - 5 Things the Launch of Broadgate Central Got Right About Customer Experience, Destination Marketing &amp;amp; Social Engagement - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News &amp; Views - 5 Things the Launch of Broadgate Central Got Right About Customer Experience, Destination Marketing &amp;amp; Social Engagement - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/ebb8b8f2-8310-4a14-9aeb-eee78ebb19ec/1763120806021.jpg</image:loc>
      <image:title>News &amp; Views - 5 Things the Launch of Broadgate Central Got Right About Customer Experience, Destination Marketing &amp;amp; Social Engagement - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News &amp; Views - Real Estate Has a Disengagement Problem — And It’s Our Job to Fix It - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News &amp; Views - Real Estate Has a Disengagement Problem — And It’s Our Job to Fix It - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/the-uniquely-human-power-of-following-the-thread-in-an-insight-interview</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>News &amp; Views - The Uniquely Human Power of Following the Thread in an Insight Interview - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/the-evidence-is-in-customer-experience-does-drive-commercial-real-estate-value</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>News &amp; Views - The Evidence Is In: Customer Experience Does Drive Commercial Real Estate Value - by Chenai Gondo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.real-service.com/news-views/2025/06/06/reimagining-office-leasing-why-emotional-connection-is-the-new-competitive-edge</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News &amp; Views - Reimagining Office Leasing: Why Emotional Connection Is the New Competitive Edge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.real-service.com/news-views/2025/05/07/think-customer-first-why-japans-approach-should-inspire-the-uk-property-sector</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>News &amp; Views - Think Customer First: Why Japan’s Approach Should Inspire the UK Property Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News &amp; Views - Think Customer First: Why Japan’s Approach Should Inspire the UK Property Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>News &amp; Views - Think Customer First: Why Japan’s Approach Should Inspire the UK Property Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News &amp; Views - Think Customer First: Why Japan’s Approach Should Inspire the UK Property Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2025/02/25/realservice-founder-to-chair-bcos-new-customer-experience-award</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>News &amp; Views - RealService Founder to Chair BCO’s New Customer Experience Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.real-service.com/news-views/2025/02/06/ten-reasons-to-choose-realservice-for-next-occupier-satisfaction-survey</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:title>News &amp; Views - Ten Reasons to Choose RealService for your next Occupier Satisfaction Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/11/12/beyond-the-script-how-empathy-transforms-customer-service-in-times-of-crisis</loc>
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    <lastmod>2025-10-28</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/007d29cb-ac60-488b-858c-fe1fd6b91416/Break-In-Large.jpeg</image:loc>
      <image:title>News &amp; Views - Beyond the Script: How Empathy Transforms Customer Service in Times of Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/10/17/bco-launches-new-towards-experience-utopia-report-researched-and-authored-by-realservice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/4363b971-c448-43c9-b589-bd236ea88cf5/BCO2-1280x960.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/52c35a9a-543e-41f9-8a52-b677cea2b41b/2024-01_Towards-Experience-Utopia_FRONT-COVER-1086x1536.jpg</image:loc>
      <image:title>News &amp; Views - BCO launches new “Towards Experience Utopia” report researched and authored by RealService - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/8662941e-b8fc-4e72-acd9-4cba251f8477/BCO1-1152x1536.jpg</image:loc>
      <image:title>News &amp; Views - BCO launches new “Towards Experience Utopia” report researched and authored by RealService - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/10/07/have-you-got-the-power-of-loyalty</loc>
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    <lastmod>2025-10-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/09/04/unlocking-office-leasing-success-the-power-of-emotional-selling</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/07/19/net-promoter-score-3-0-where-next-for-your-loyalty-score</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/07/01/we-shouldnt-just-be-talking-about-e-s-or-g</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/06536d60-10ec-4611-b881-7eabec64352e/MAPP.jpg</image:loc>
      <image:title>News &amp; Views - We shouldn’t just be talking about E, S or G - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/03/01/what-is-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:title>News &amp; Views - What is customer experience in the property industry? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/03/01/why-is-customer-experience-important-in-real-estate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/03/01/why-landlords-need-a-customer-experience-consultancy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2024/01/16/realservice-charity-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/28319e78-d615-4ea1-b7a0-72701e738463/Lynne-1-1280x1494.jpg</image:loc>
      <image:title>News &amp; Views - Meet RealService’s charity partners for 2024: Small Acts of Kindness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/eb4d31d1-db80-444f-9123-e3758b92c053/Lynne-2-500x664.jpg</image:loc>
      <image:title>News &amp; Views - Meet RealService’s charity partners for 2024: Small Acts of Kindness - Make it stand out</image:title>
      <image:caption>Lynne Misner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/69600164-324d-476b-9765-4fd49494fccd/Packing-1-500x667.jpeg</image:loc>
      <image:title>News &amp; Views - Meet RealService’s charity partners for 2024: Small Acts of Kindness - Make it stand out</image:title>
      <image:caption>Packing a Warm in Winter gift bag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/dd8bcab4-fcb0-460d-8ef1-a02bf68f9032/Packing-2-500x375.jpeg</image:loc>
      <image:title>News &amp; Views - Meet RealService’s charity partners for 2024: Small Acts of Kindness - Make it stand out</image:title>
      <image:caption>Packing in the SAOK warehouse</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2023/12/18/two-worlds-aligning-why-cx-should-be-at-the-core-of-esg-strategies-in-real-estate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/0b37bfcd-2c34-4a21-84c8-1dcfbfd34377/RS-ESG-90-Large.jpeg</image:loc>
      <image:title>News &amp; Views - Two worlds aligning: Why CX should be at the core of ESG strategies in real estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/f21343e4-d141-443b-8702-c73bd588150f/RS-ESG-86-Large.jpeg</image:loc>
      <image:title>News &amp; Views - Two worlds aligning: Why CX should be at the core of ESG strategies in real estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/0d634b6c-bfb5-4116-97c7-2e50cb185953/RS-ESG-55-Large.jpeg</image:loc>
      <image:title>News &amp; Views - Two worlds aligning: Why CX should be at the core of ESG strategies in real estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/5f76e79c-6293-45b1-b903-0ac610c367a4/RS-ESG-48-Large.jpeg</image:loc>
      <image:title>News &amp; Views - Two worlds aligning: Why CX should be at the core of ESG strategies in real estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2023/12/05/pursuing-purpose-and-profit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/3a4b75d0-9ad8-4701-8ac8-4e203e715ab9/Graeme-Marsh-2-1280x1165.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/a5d9520f-03f6-4902-8f8b-7cf4638c241e/Panel-2-linkedIn-500x500.png</image:loc>
      <image:title>News &amp; Views - There are huge opportunities for companies prepared to pursue purpose with the same vigour they pursue profit…</image:title>
      <image:caption>Your panel at our partnership event with GRESB and Canary Wharf Group is looking at ESG from a social value perspective. Why is social value so hard to quantify and how should we tackle it?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/ad511c05-e540-42ac-8bd6-b5a836030e73/Donations-768x512.jpg</image:loc>
      <image:title>News &amp; Views - There are huge opportunities for companies prepared to pursue purpose with the same vigour they pursue profit…</image:title>
      <image:caption>The latest corporate giving data from Charities Aid Foundation showed that between 2016 and 2022 the FTSE100 saw a 12% increase in cumulative revenue and a 179% increase in profits, but over this time, charitable donations dropped from an average of 2.4% of pre-tax profits, to 0.8%, a real time decline of 17% (considering inflation). Had this proportion of giving been held at 2.4% , it would have meant an additional £3.7 billion of funds for our sector, that’s an additional £22,000 for every registered charity in England and Wales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/eb53e78d-b9a3-4dc1-a3c2-e8c3ab7c56ec/Dancing-500x750.jpg</image:loc>
      <image:title>News &amp; Views - There are huge opportunities for companies prepared to pursue purpose with the same vigour they pursue profit… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2023/11/14/realservice-news-esg-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/7dac0c58-b0a6-4e69-bfc0-435dabd1d264/phineas-harper-2-1280x1280.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/bd760792-9d54-41dd-86ca-00515a5ca6ef/Phineas-Harper-1-500x585.jpg</image:loc>
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      <image:caption>It depends on what time of year it is! If it’s festival season I’ll be cycling around London trying to visit as many open days and events as possible. This year I tried to do more around South London, I was going around a mix of social housing estates and private estates just meeting the people who were opening up their homes and the volunteers helping them do that.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/3519c2cc-c353-4c84-9e7c-c9139e61fae7/ESG-solar-panels-1-500x750.jpeg</image:loc>
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      <image:caption>‘People understand sustainable electricity is better than unsustainable electricity’</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2023/11/08/customer-experience-esg-seminar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/f881a84d-14be-4503-8583-124c7151b0a6/Customer-Experience-ESG-Seminar-banner-1200-x-630-px-1.jpg</image:loc>
      <image:title>News &amp; Views - Customer experience &amp;amp; ESG seminar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/395c4988-52f1-4d82-89e7-14c6b9abc2fe/Dan-James-small-1.jpg</image:loc>
      <image:title>News &amp; Views - Customer experience &amp;amp; ESG seminar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.real-service.com/news-views/2023/10/31/realservice-celebrates-25-years-in-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/1760444972980-933GU9WLZ3AUHE42NHPV/Howard-1-500x333.jpeg</image:loc>
      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
    </image:image>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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      <image:title>News &amp; Views - RealService celebrates 25 years in business</image:title>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/cadagon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/2eec7e73-93da-47d2-b6d1-fbacfeecc991/Screenshot+%28105%29.png</image:loc>
      <image:title>Case Studies - Cadogan - Make it stand out</image:title>
      <image:caption>IMPACT I do not feel that you can capture the sentiment of the customer when you are doing lots of AI analysis and that is why I reiterate to my board that your research is telephone based, not just online surveys. I tell them that gives us the score and we also get the sentiment, allowing us to dig deeper.All those lovely charts and trend analysis; you can get the ‘that’ but they do not show the ‘why?’. Real Service give us the why and not just the what. Ian Scott, Head of Property Management, Cadogan</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/customer-journey-mapping-cxtraining</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/83d98e4f-7a98-402a-81a6-9025f90fd7ec/Picture1.png</image:loc>
      <image:title>Case Studies - Customer Journey Mapping &amp;amp; CX Training for Shaftesbury Capital&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/getliving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/4f866538-1f6c-4f10-adad-c17d114fec07/GetLiving.jpg</image:loc>
      <image:title>Case Studies - GetLiving - Make it stand out</image:title>
      <image:caption>If you are looking for industry knowledge, real engagement and exceptional face-to-face or telephone feedback, I would recommend RealService. The qualitative and quantitative nature of the data they gathered has supported our brand and guided decisions on investment and new products. They understand our needs and I think that stems from them being so active in the industry – they are truly invested in it through networking, activities and research. That’s what makes them really stand out. Christian Armstrong, Chief Experience Officer, GetLiving</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/stoneweg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/22a5e4de-6e42-47f4-b4a1-bc1d260724b1/Stoneweg.jpg</image:loc>
      <image:title>Case Studies - Stoneweg - Make it stand out</image:title>
      <image:caption>IMPACT RealService understood perfectly what we wanted, which was very important as it was the first time we had carried out this type of survey. We were guided really well, and the overall experience was very positive. After the project we organised a management conference where RealService were able to go into more depth around the importance of customer satisfaction. That was a great day and added extra value, over and above reading the report. We repeated the exercise with RealService in 2019 and are doing so again in 2020 Ernestine Visser, Marketing Manager, Stoneweg</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/the-crown-estate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/3870fc50-50d3-4bbe-8899-325a9c0565b5/Crown+Estate.jpg</image:loc>
      <image:title>Case Studies - The Crown Estate - Make it stand out</image:title>
      <image:caption>IMPACT The in-depth survey work carried out by RealService has given us clear direction about the way we want to operate as a business for our customers. We now better understand our customers and our customer journeys. RealService’s work has been invaluable in helping our people to think differently about how we operate. Michelle Laramy, The Crown Estate’s Head of Customer Experience</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/gpe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/5cd76687-67fc-4433-8f96-32fc8dd731e8/GPE.webp</image:loc>
      <image:title>Case Studies - GPE - Make it stand out</image:title>
      <image:caption>IMPACT The feedback from the RealService surveys is not just important, it’s crucial, critical, because without knowing what it is we could improve upon we could be one of those landlords who assume they know what people want and give it to them without asking, consulting or debating. The feedback loop is essential and it’s one of the reasons we moved our survey from a biennial event to an annual one. Two years is too long to go without talking with your customers. To the question, what do we do with that research, the answer is we create action plans from the feedback. We enjoy hearing the good things that are said but concentrate our focus on the things we can improve.” David O’Sullivan, Director of Occupier and Property Services at GPE</image:caption>
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  <url>
    <loc>https://www.real-service.com/portfolio/harworth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/07fd75b6-9602-4f7c-b3fc-073cbc03da1a/Screenshot+%2829%29.png</image:loc>
      <image:title>Case Studies - Harworth - Make it stand out</image:title>
      <image:caption>IMPACT “It was the first time we had undertaken an exercise of this nature, and RealService helped to guide us through the process. The final report was bespoke and in-depth, and gave us many actionable insights. In particular, the benchmarking gave us baseline standards allowed us to compare our performance against peers and identify focus areas for further improvements. We would consider repeating the exercise in the future to allow for ongoing monitoring of stakeholder perceptions. We would certainly recommend RealService.” Harworth spokesperson</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/segro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/7ed285e1-30b0-4ce0-be30-13fda6a0faea/Screenshot+%2830%29.png</image:loc>
      <image:title>Case Studies - SEGRO - Make it stand out</image:title>
      <image:caption>IMPACT SEGRO built a reputation as a leading customer-focused property provider having used the results of the RealService Voice of Customer programme to complete a successful cultural change programme over many years. The programme’s results are used extensively in external communication to investors and analysts, ensuring customer experience remains high on SEGRO’s business agenda. We see our customers as partners, and we value the relationship we have with them by regularly monitoring this through the RealService Customer Feedback Programme. This feedback is an essential tool in our business." SEGRO spokesperson</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/bco-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/b2e1f00b-1f9f-4f05-b8c9-1d83f2057c1a/Screenshot+%2831%29.png</image:loc>
      <image:title>Case Studies - British Council for Offices - Make it stand out</image:title>
      <image:caption>IMPACT The reports are widely referenced and used by practitioners and in teaching. We have presented the findings of each report at sessions across the UK.</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/portfolio/transport-for-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dc06a78391c652703c84c7/30f39203-57fd-4c01-b034-1bf72315ac5d/Transport+for+London.jpg</image:loc>
      <image:title>Case Studies - Transport for London - Make it stand out</image:title>
      <image:caption>IMPACT I would absolutely recommend RealService – and have done so several times already. TfL have always previously gone for one of the ‘big boys’, like Deloitte or KPMG, but we have gained so much from using RealService … you think a bit differently and you have challenged us to do the same. You offer such a niche service and are completely in tune with the property industry in terms of the research you do, the networking and your understanding of the social piece, which is such a growth area. Howard and his RealService colleagues have helped us from the very start of the journey and continue to provide advice, mentoring, education &amp; training and Voice of Customer research so we can continue on this very rewarding path. “We have worked with Howard since 2018 and I would recommend his strategic expertise to any business wanting to put customers at the heart of their operations. Siobhan Jared, Senior Business and Customer Performance Manager, TfL</image:caption>
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  </url>
  <url>
    <loc>https://www.real-service.com/appointments</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-30</lastmod>
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  </url>
  <url>
    <loc>https://www.real-service.com/about-realservice</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-25</lastmod>
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